We’re writers, photographers and conservation educators who communicate the wonders, workings, beauty and fragility of nature and our relationship with it. We work with passion, commitment and hope for a better world.  

Key Person

Chris Parsons holds a B.A. biology, M.A. in education, M.B.A. in international business, and Certificate in digital photography. Chris has worked in informal education settings for over 40 years, including Sea World of California, San Diego Zoo, and the Monterey Bay Aquarium. Chris founded Word Craft in 1986 and Nature Focus in 2020 and has worked with nearly 100 aquariums, nature centers, zoos, museums, government agencies and research institutions on education, exhibit and outreach projects. Adding Nature Focus to Word Craft, Chris continues with prose and photos to educate the public about the planet we share with other organisms.

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Chris